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The People’s Judge
Introducing Dema
At the Brilliance Awards, excellence isn’t only judged by experts — it’s shaped by people.
Dema, the AI People’s Judge, represents the voice of the global community. By combining public votes into a single score, Dema ensures winners reflect real-world impact, relevance, and inspiration — not just expert opinion. This score is presented to the judging panel and counts as one official judge.
Alongside Dema, a panel of industry leaders independently evaluates each entry, bringing expertise and credibility. Together, expert insight and public voice create a more balanced, inclusive outcome — reflecting the Digital Skills Authority’s commitment to digital democracy.
How Dema works:
- Public votes are collected across selected categories
- Votes are combined into one Dema score
- The score counts as an official judge
Be part of the decision. Cast your vote. Power Dema. Celebrate brilliance.
