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Global Achievements
Our 2010 Brilliance Awards combined honorary awards with a closed series of awards for former delegates and clients, who had delivered exceptional outcomes further to The Certificate in Online Series of training programs.
Brilliance Award for Web Content Strategy 2010
Awarded to Alex Burford (Content Management) and Warner Brothers
Alex and his team successfully deployed the ‘Content Social Symbiosis’ model from content The Certificate in Online Business series content strategy training to integrate their microsites with emerging platforms like Facebook, Twitter, and MySpace. The strategy aimed to turn passive website viewers into active, organic marketing vectors via online social sharing.
Brilliance Award for Best Digital and Interactive Marketing Strategy 2010
Awarded to Chris Tung – VP Marketing and the Pepsico marketing team, China.
During 2009 – 2010 Pepsi revolutionized cross-media digital integration with its music campaigns, executing China’s first seamless “three-screen integration” campaign, across TV, Internet and Mobile. Chris Chung steered PepsiCo to capture the hyper-digital, fiercely patriotic, and highly connected lifestyle of millennial demographics. By prioritizing peer-to-peer engagement over standard corporate advertisements, the strategy became a benchmark for digital excellence in the APAC region.
Brilliance Award for Digital Startup of the Year 2010
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Digital Skills Authority has issued certifications and awards to:-
