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Past Awardees 2012
Global Achievements
ur 2012 Brilliance Awards combine one honorary award, with a closed series of awards for former delegates and clients, who had delivered exceptional outcomes further to The Certificate in Online Series of training programs.
Brilliance Award for Web Content Strategy 2012
Awarded to Tomislav Tepeš – Airline Information Systems Manager at Croatia Airlines, Croatia
Tomislav successfully deployed real-time changes to the carrier’s live site during his COB Certified E-Business Manager training in the previous year. Recognizing that standard booking and content pathways needed continuous, active optimization to drive direct customer engagement, the Information Systems team aggressively invested in a smoother user journey. As a result, Croatia Airlines officially designed and deployed its first dedicated mobile version of the website – a structural update explicitly engineered to optimize the user check-in, content routing, and booking flow for the growing influx of smartphone travellers.
Brilliance Award for E-Commerce Sales Excellence 2012
Awarded to Melanie Newell, E-Commerce Manager and House of Fraser, United Kingdom
Following her completion of the COB Certified E-Commerce Manager program, Online Merchandise Assistant and eBay Assistant Manager Melanie Newell played a pivotal role in House of Fraser driving a phenomenal 53% surge in online sales, elevating the digital division to nearly 11% of group revenue. Newell expertly applied her training to advance the brand’s marketplace strategy, spearheading high-performing campaigns on the eBay storefront that achieved a staggering 72% halo-effect sales increase back to House of Fraser’s core site. This milestone was unlocked by transforming flat product listings into highly optimized, dynamically curated layouts that seamlessly integrated interactive style guides and frictionless “Buy & Collect” visibility. By bridging external marketplaces with advanced data-driven web merchandising, Newell’s tactical execution effortlessly converted high-intent traffic in a challenging retail market, setting a definitive industry benchmark for multi-channel excellence.
Brilliance Award for Digital Growth Leadership 2012
Awarded to Charly Lupart, Marketing Director, Schnieder Electric, Europe & China
In 2012, Charly Lupart demonstrated exceptional digital growth leadership by strategically modernising Schneider Electric China’s B2B go-to-market model across a €67 million budget. Following his participation in the COB Certified E-Commerce Manager program, he proactively put advanced online business lessons into action, establishing himself as a true digital growth leader. By transforming a complex legacy portfolio of PLCs and industrial software into an optimised digital demand-generation engine, his high-level orchestration of multi-channel promotional models maximised market penetration across China. This strategic direction significantly drove regional market acceleration and established a definitive 2012 benchmark for corporate digital growth leadership.
Brilliance Award for Digital Startup of the Year 2012
Awarded to Tambero, Argentina
Tambero was a pioneering platform that transformed raw environmental data into tailored, real-time farming recommendations. This digital innovation successfully bridged the gap between complex data science and traditional agriculture, eliminating steep barriers to technology adoption, helping rural producers maximize yields and combat food insecurity. Tambero’s exceptional blend of social impact and technical originality set a definitive 2012 benchmark for how digital startups can transform legacy field operations.
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Digital Skills Authority has issued certifications and awards to:-
