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The First Brilliance Awards
The debut Brilliance Awards issued by our founder were a closed series of awards issued to former delegates and clients, who had delivered exceptional outcomes further to The Certificate in Online Series of training programs.
Brilliance Award for Direct-to-Consumer Digital Marketing Initiative 2009
Awarded to Shelly Rosenberg – Internet Marketing Manager at Kenwood, United Kingdom
In 2009, Shelly Rosenberg was recognised for her outstanding contribution to Kenwood’s direct-to-consumer digital marketing, transforming how the household electronics brand connected with its customers online. Building on the knowledge gained through the pioneering Content Strategy & Audience Engagement and E-Business Strategy & Management courses in 2008 (later part of The Certificate in Online Business Series), Rosenberg helped translate digital engagement into tangible commercial results. Her work strengthened Kenwood’s online presence, bringing product marketing and consumer engagement closer together to support direct sales growth. By turning audience insight and digital content into a more effective customer experience, she demonstrated the growing commercial importance of online marketing. This achievement earned Rosenberg the Brilliance Award for Direct-to-Consumer Digital Marketing Initiative, recognising her contribution to advancing digital marketing excellence.
Brilliance Award for E-Commerce Sales Excellence 2009
Awarded to David Walmsley – Head of E‑commerce and JLD Online Selling Team at John Lewis, United Kingdom
In 2009, David Walmsley and the John Lewis Direct online selling team delivered an exceptional £60.6 million increase in online sales, marking a major milestone in the retailer’s digital growth. Their achievement reflected a strong commitment to developing e-commerce expertise, supported by bespoke multi-channel merchandising training and components of the COB Certified E-Commerce Manager, Category Manager, and Web Merchandiser programmes. By bringing online merchandising, category management, and in-store retail expertise together, the team strengthened John Lewis’s multi-channel offering and translated improved digital execution into substantial commercial gains. Their success demonstrated the value of combining practical e-commerce knowledge with a cohesive approach to online retail. This outstanding performance earned the team the Brilliance Award for E-Commerce Sales Excellence, celebrating a landmark achievement in UK digital retail.
Brilliance Award for Most Innovative Digital Change Management Initiative 2009
Awarded to Ginny Powlson – Human Resources at John Lewis Direct, United Kingdom
In 2009, Ginny Powlson was recognized for her contribution to one of John Lewis Direct’s most significant organisational developments: bringing in-store and online teams together through digital training and collaboration. As the business expanded its online capabilities, the multi-channel training programme helped employees develop the skills and understanding needed to work effectively across traditional retail boundaries. Ginny championed a people-focused approach that placed workforce development at the heart of digital change. Her work helped foster stronger cross-functional relationships, equip colleagues for evolving customer expectations, and support a more unified retail operation. This achievement earned Powlson the Brilliance Award for Most Innovative Digital Change Management Initiative, recognizing the vital role of people in successful digital transformation.
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Digital Skills Authority has issued certifications and awards to:-
