Brilliance Awards Winners 2014

Awarded to Jacqueline Harper – Director Online and the Online Commercial Performance team at VodafoneThree (then Three), United Kingdom

Aided by the COB Certified E-Commerce Manager training, Jacqueline and the online commercial performance team at Three transformed from a traditional sales background to e-commerce. The Brilliance Award for Digital Growth Leadership was awarded for driving a major commercial evolution within the operator’s established digital channels. By embedding the authoritative COB Certified E-Commerce Manager framework into her high-performing Online Commercial Performance team, Jacqueline brought a new level of strategic precision to Three’s existing e-commerce infrastructure. Her leadership significantly accelerated direct online acquisitions and optimized customer journeys, setting a definitive benchmark for advanced workforce competency and proving how established telecom channels can be scaled to maximize commercial returns.

Awarded to Ikea, Sweden for Ikea Catalogue App

This pioneering campaign set a new global benchmark for retail innovation by seamlessly integrating augmented reality (AR) into the consumer experience. By allowing users to virtually preview furniture in their own homes, IKEA successfully bridged the gap between print media and digital interactivity. This visionary approach not only redefined traditional marketing boundaries but also drove unprecedented customer engagement and digital brand loyalty worldwide.

Awarded to Swiggy, India

Launched in a highly competitive market, Swiggy revolutionized the Indian food delivery landscape with its hyper-local marketplace model and dedicated delivery fleet. By solving critical industry pain points like real-time order tracking and no minimum order constraints, the platform delivered an unmatched user experience. This rapid scaling, powered by robust logistical technology, firmly established Swiggy as a pioneering force and the standout digital startup of 2014.