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Past Awardees 2011
Global Achievements
Our 2011 Brilliance Awards combined honorary awards with a closed series of awards for former delegates and clients, who had delivered exceptional outcomes further to The Certificate in Online Series of training programs.
Brilliance Award for Web Content Strategy 2011
Awarded to Mhairi Mckenzie – E-Commerce Co-ordinator at Dune Group London
As part of Dune leadership’s three-point strategic growth plan to reach £200 million in sales, making e-commerce development a primary pillar, 2010-2011, Mhairi and her team successfully deployed content strategy and online customer experience training from The Certificate in Online Business series, to the shoe retailer’s e-commerce site. Dune’s E-Commerce team recognized that that their legacy online storefront was limiting user engagement, and heavily invested in in a smoother user journey, aggressively shooting to make direct online sales account for at least 15% of total company revenue.
Brilliance Award for Exceptional Digital Marketing Campaign 2011
Awarded to the Volkswagen “Superbowl and the Force” Campaign, Germany
This exceptional digital marketing campaign demonstrated the power of digital media to transform traditional advertising. By releasing its iconic “The Force” Super Bowl commercial on YouTube days before its television debut, Volkswagen pioneered a new approach to campaign distribution, generating unprecedented online sharing and more than 17 million views before the ad even aired. The campaign showed how digital-first thinking could amplify the impact of a major traditional media investment and set a new benchmark for integrated marketing.
Brilliance Award for Digital Startup of the Year 2011
Awarded to Namshi, United Arab Emirates
Namshi pioneered a trust-building, localized e-commerce model in a market traditionally dominated by physical malls. By introducing game-changing services like Cash on Delivery and free returns, the platform successfully bridged the gap between digital retail and Middle Eastern consumers. Ultimately, this milestone celebrated Namshi’s rapid operational scale, robust logistics infrastructure, and its blueprint for capturing the region’s untapped youth fashion market.
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Digital Skills Authority has issued certifications and awards to:-
