Brilliance Awards Winners 2024

In 2024, we issued six honorary Brilliance Awards in recognition of incredible innovation, success and performance to organizations and leaders in United Arab Emirates, Columbia, Germany, Belgium, Switzerland, Denmark and rest of Europe.

In 2024, the Dubai-based global logistics giant fully digitized its maritime trade infrastructure by rolling out advanced automated container terminal operating systems and AI-driven freight routing globally. By integrating secure blockchain-based smart contracts into their digital trade corridors, they removed manual customs paperwork bottlenecks, reducing ship turnaround times across international ports and setting a new global benchmark for automated supply chain efficiency.

Awarded to Jochen Engert, Daniel Krauss and André Schwämmlein Co-Founders, Flix / FlixBus,  Germany / Europe

In 2024, the co-founders steered the European mobility giant to record-breaking digital and financial heights, achieving $2.6 billion in annual revenue. They won the award for their exceptional digital skill in treating a traditional transportation model as a pure tech marketplace. By optimizing algorithmic smart routing, AI-driven dynamic pricing, and an entirely centralized mobile booking application, they expanded their interconnected global network without owning a single vehicle. This strategy efficiently onboarded over 81 million annual travellers across Europe.

Awarded to Simitrek, Columbia

In early 2024, this Bogotá-born fintech raised a massive $55 million Series B. Simetrik won this award for its exceptional digital skill in empowering corporate finance teams to design and manage their own automated workflows without any coding. By shifting from sluggish, manual paperwork to an intuitive digital environment, the platform enables businesses to seamlessly centralize transaction records, automate complex payment reconciliations, and generate audit-ready reporting across global networks. This strategic shift in digital financial operations successfully eliminated hidden administrative burdens, giving fast-scaling enterprises across Latin America the operational visibility and agility required to turn routine financial compliance into a competitive business advantage.

Awarded to UNICEF, Belgium

UNICEF Belgium maximized its long-term donor recruitment by building a sophisticated, multi-channel lead nurturing system online. The non-profit paired educational content campaigns with data capture pipelines to systematically turn casual site visitors into recurring monthly donors. By using behavioural data triggers, they delivered tailored email and social reminders that answered donor questions. This calculated performance methodology helped the organization secure predictable, sustainable funding for its global children’s programs.

Awarded to SAP SE, Germany & Switzerland

SAP SE introduced a major shift in corporate operations by building an interactive, cloud-based application that embeds live data tracking directly into daily business workflows. This interface changes how teams across Europe interact with corporate information by pulling separate data streams, like financial tracking and carbon footprint audits, into one visual space. Instead of relying on manual data entry or delayed weekly reports, the system automatically refreshes information on screen, giving departments an instant view of company activity. This setup breaks down communication barriers between different offices, allowing international teams to work together using the exact same live figures. By turning complex company data into an easy-to-use digital workspace, the platform sets a new standard for how modern organizations use software to work faster and make better, data-backed decisions.

Awarded to LEGO Group, Denmark & Global

The LEGO Group captivated global audiences by introducing a digital creation platform that merged physical building kits with interactive, open-world software. Users could scan their physical creations to bring them to life inside dynamic, narrative-driven digital stories. This project combined front-end design with image-recognition software to keep children engaged across both physical and digital spaces. Their work set a high bar for family entertainment, showing how creative technology can encourage imaginative play.