Brilliance Awards Winners 2023

In late 2023, Malaysia officially launched the IDN (Identiti Digital Nasional) initiative, a nationwide single sign-on digital identity framework. MDEC successfully coordinated the structural integration of this zero-trust national identity node across both public government agencies and private banking networks. The transformation entirely removed legacy administrative friction, allowing citizens to safely automate tax filing, business registration, and financial onboarding through a secure, unified digital layer.

Topp Jirayut Srupsrisopa, Founder & Group CEO, BitKub, Thailand

Topp Jirayut Srupsrisopa is recognized for his visionary expansion of Bitkub’s digital asset ecosystem across Southeast Asia. As Group CEO, he steered the platform away from a simple retail exchange and transformed it into a cross-industry tokenization powerhouse. Under his leadership, the platform achieved massive market penetration, resulting in one in ten Thai smartphones hosting the app. By driving strategic digital partnerships that embedded blockchain utility directly into regional real estate and retail networks, his leadership successfully placed digital assets inside everyday consumer spaces.

Awarded to Cin7, New Zealand

Following a massive multi-software integration push, Cin7 completely overhauled its product architecture in early 2023 by launching Cin7 Core and Cin7 Omni. They won the award for engineering an interconnected digital commerce system natively linking over 700 applications. This achievement single-handedly automated real-time inventory lifecycles across 100+ countries, serving as the digital operational backbone for global post-pandemic e-commerce retailers.

Awarded to Doctors Without Borders / Médecins Sans Frontières, Global

Doctors Without Borders maximized its global fundraising efficiency by launching an automated, multi-region programmatic acquisition framework during international crises. By using real-time API triggers tied to breaking global humanitarian developments, the non-profit served immediate, relevant donation calls-to-action. This responsive ad network kept acquisition costs low while capturing immediate global support from digital donors. Their calculated use of performance analytics proved that precise ad placement is vital for modern non-profit fundraising.

Awarded to TSMC, Taiwan

Taiwan Semiconductor Manufacturing Company (TSMC) applied advanced innovation principles by deploying an automated digital twin simulation interface for its international clients. This online portal allowed global tech partners to virtually test and adjust chip design parameters in real-time before manufacturing. This web-based interface allowed for immediate adjustments in production schedules, saving thousands of manufacturing hours. Their software ecosystem established new digital metrics for precision manufacturing, transparency, and data governance. By bridging heavy industrial manufacturing with software engineering, TSMC earned top recognition for digital innovation.

Awarded to Balenciaga, Spain & France

Balenciaga pushed the limits of fashion marketing by launching an interactive, avatar-driven digital ecosystem to present its seasonal collection. The digital space blended concepts from gaming, virtual architecture, and haute couture, allowing users to explore clothing designs in surreal environments. This unconventional project rejected traditional lookbooks in favor of a responsive web experience that engaged digital communities. Their creative execution proved that high fashion can thrive within cutting-edge digital spaces.